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Designer Focus - Hoss Intropia

Original and Eclectic Designs from Spain

Yet another young designer brand to hit the ground running; Spanish label Hoss Intropia started in 1994, founded by Paloma Vasquez de Castro (ex-costume designer for the National Ballet of Spain). This brand has been described with a vocabulary as various as the many prints they create; words like “sophisticated” and “cosmopolitan” to “eclectic” and “youthful” illustrate the versatility of the label. “Our key brand values are originality, variety and eclecticism. We like to do things our own way. Artistic freedom is vital and we don’t follow fashion. And that doesn’t just show in our work. It’s also critical to the structure of our design team and the way we do business”, says general manager, Rafael Abitbol.

Functional yet Versatile Clothing

Blending functionality with style, this label epitomizes the Vancouver lifestyle. Just take this sleek rain coat; a necessity of our rainy city has been made chic with the addition of smocking detail at the front, a bishop style sleeve, and a large hood to help your hair evade that pesky moisture. It can be dressed up or down for a number of occasions and is long enough to cover up your cocktail dress.

Efficient clothing doesn’t end with outer wear at Hoss Intropia. Instead of your ever useful LBD, Hoss has switched up the colour palette with gun metal grey to create this rouched wonder! The jersey fabric is easily wearable and pack-able, and the rouching makes this clingy fabric more forgiving. Change the look of the dress by removing the upper collar; this enables you to get more wear out of the garment. The little grey dress is here to stay!

A Socially Responsible Label

While not widely advertised, this brand is also socially conscious. Originally called Hoss Homeless, which came from their initiatives to help homeless people they have now shifted their focus. While keeping their original projects going they are also looking into women-related issues concerning workshops in India and Hong Kong where some of their production takes place. So when you purchase Hoss Intropia you can rest easy knowing you are acquiring style from a socially responsible label.

 

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