For Immediate Release
May 30, 2008
Inspiration seems to flourish when the seasons change from summer to fall. For ShopRubySky.com’s buyer, Trina Lee, the lavish colours of autumn have become the palette for the online boutique’s fall collections. Shades of charcoal, steel grey, chocolate, oatmeal, granite, and black act as a backdrop to a myriad of red, orange, pink, and purple.
“The blend of fall colours reflect the changing colours of nature: the turning of leaves and camouflage of butterflies,” says Trina. “We selected unique and beautifully tailored designer pieces that would add a splash of colour to any fall wardrobe and turn heads at every corner.”
ShopRubySky.com has shopped the world to find stylish and sophisticated options. So you can wear one designer from head to toe but mixing and matching designers such as By Malene Birger (Denmark), Casmari (California), Development (Los Angeles), Iisli (New York), Mint (New York), Tara Jarmon (Paris), Trelise Cooper (New Zealand), Hoss Intropia (Madrid), and Robert Rodriguez (New York) will result in a look that is individualized and on trend.
Before the frost starts a funnel necked and belted jacket by Tara Jarmon (pictured below) or cashmere cardigan with fox fur and silk trim will keep you cozy. Once the snow starts ShopRubySky.com is the place to find outerwear in out-of-the-box styles. There is a pink wool coat with tooth-shaped buttons, a tweed jacket with flower appliqué, and a bright red military inspired jacket By Malene Birger (pictured right).
Round out the collection with dramatic contrast-fabric dresses, pleated rayon skirts by Iisli (pictured below), and classically tailored pants and you’ve got everything needed to dress the professional woman for day, evening and travel. Stay tuned for our quality, out-of-the-ordinary creations.
Pieces in the fall collection range in price from $165 - $750 and can found at
www.shoprubysky.com
If you would like to interview buyer Trina Lee or for high resolution images please contact:
Trina Lee - 604-608-0175
trina@shoprubysky.com
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For Immediate Release
December 14, 2007
Trina Lee loves to dress for success but as a physiotherapist she doesn’t have a lot of time to shop. Online boutiques became her indulgence, except that a gap existed between her wants and the availability of styles. So what else is a girl to do but start her own online boutique, Shoprubysky.com.
“Shop Ruby Sky specializes in international designers and contemporary apparel for women,” says Trina Lee, the owner. “We buy for the woman who leads a balanced lifestyle, who works hard and plays hard, and loves the aesthetics of beautiful clothing but also considers comfort and functionality.”
For spring 2008 Shoprubysky.com is all about the dress. Softly feminine and ultimately wearable, these dresses in neutral and pastel tones will keep you cool and comfortable in a late spring heat wave. But to protect against the nippy night air there are soft silk shrugs, knits, and cashmere cardigans in classics like sand, limestone, grey and black. A strong feminine flair can be seen in the selection of peasant blouses, flowing silk dresses, skirts and tops. And there are eye-catching colours (bright yellow, mint green, sequined leopard print, royal blue) with edgy features like smocked necklines, pleats and ruffles, flutter sleeves, and crocheted and bead detail.
For spring 2008 Shoprubysky.com is all about the dress. Softly feminine and ultimately wearable, these dresses in neutral and pastel tones will keep you cool and comfortable in a late spring heat wave. But to protect against the nippy night air there are soft silk shrugs, knits, and cashmere cardigans in classics like sand, limestone, grey and black. A strong feminine flair can be seen in the selection of peasant blouses, flowing silk dresses, skirts and tops. And there are eye-catching colours (bright yellow, mint green, sequined leopard print, royal blue) with edgy features like smocked necklines, pleats and ruffles, flutter sleeves, and crocheted and bead detail.
Shop Ruby Sky’s collections range in price from $150 for a top to $750 for a coat and is available online at www.shoprubysky.com.
To interview owners Trina or Denis, photograph the clothes, or for high resolution images please contact:
Sarah Murray, Style Director
The Honey Mustard Fashion and Media Services
605.734.5674, Thehoneymustard.com
