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Spring 2008 Press Release


For Immediate Release

December 14, 2007

Introducing the Freshly Minted ShopRubySky.com

 

Trina Lee loves to dress for success but as a physiotherapist she doesn’t have a lot of time to shop. Online boutiques became her indulgence, except that a gap existed between her wants and the availability of styles. So what else is a girl to do but start her own online boutique, Shoprubysky.com.

“Shop Ruby Sky specializes in international designers and contemporary apparel for women,” says Trina Lee, the owner. “We buy for the woman who leads a balanced lifestyle, who works hard and plays hard, and loves the aesthetics of beautiful clothing but also considers comfort and functionality.”

Spring teaser

 

For spring 2008 Shoprubysky.com is all about the dress. Softly feminine and ultimately wearable, these dresses in neutral and pastel tones will keep you cool and comfortable in a late spring heat wave. But to protect against the nippy night air there are soft silk shrugs, knits, and cashmere cardigans in classics like sand, limestone, grey and black. A strong feminine flair can be seen in the selection of peasant blouses, flowing silk dresses, skirts and tops. And there are eye-catching colours (bright yellow, mint green, sequined leopard print, royal blue) with edgy features like smocked necklines, pleats and ruffles, flutter sleeves, and crocheted and bead detail.

International designer flair

 

For spring 2008 Shoprubysky.com is all about the dress. Softly feminine and ultimately wearable, these dresses in neutral and pastel tones will keep you cool and comfortable in a late spring heat wave. But to protect against the nippy night air there are soft silk shrugs, knits, and cashmere cardigans in classics like sand, limestone, grey and black. A strong feminine flair can be seen in the selection of peasant blouses, flowing silk dresses, skirts and tops. And there are eye-catching colours (bright yellow, mint green, sequined leopard print, royal blue) with edgy features like smocked necklines, pleats and ruffles, flutter sleeves, and crocheted and bead detail.

Price range

 

Shop Ruby Sky’s collections range in price from $150 for a top to $750 for a coat and is available online at www.shoprubysky.com.

To interview owners Trina or Denis, photograph the clothes, or for high resolution images please contact:

Sarah Murray, Style Director

The Honey Mustard Fashion and Media Services

605.734.5674, Thehoneymustard.com
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